Ever noticed how certain things that “make sense” when you hear them, turn out to not really work in the real world?
(I’d use Communism as an example but not going to make this political 
There is one mistake though, one VERY common mistake, many folks make in business. Whether it’s a new business or an established one. And I truly believe this mistake is responsible for more business failure than all the other reasons COMBINED.
What is this mistake? And what does “Water and Steel” have to do with what we’re talking about? Well hold on tight, I’m about to take you on a ride you won’t soon forget… and hopefully you’ll always remember this lesson because it’s a lesson that will save you a ton of heartache.
What do you think would happen if you took a bucket of water and dumped all the water onto a 4-inch thick steel plate?
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